Heidi Sales is a Human Factors Engineer for the Interactions and Experience Research Group of Intel Labs. Her current work involves user experience research for various Intel products. Heidi received her Masters of Science in Human Centered Design and Engineering from the University of Washington in 2011. Prior to joining Intel in 2011, she worked at Microsoft as a User Experience Researcher and Build Engineer. Heidi is an active member of the UX community and enjoys exploring the intersection of technology, people and experiences.