Philip Lew, XBOSoft
With Mobile apps and subscription business models, if users can’t figure your application out in one minute (for a mobileapp, maybe 30 seconds), they’re gone. Usability and UX are key factors in satisfying users so understanding and measuring them is critical to success and rollout for today’s mobile applications. But Usability and User Experience (UX) can sometimes be confusing, not only in differentiating them, but in understanding them. So, first, this talk explores the meanings of the two and how they are related, and then examines their importance for today’s mobile applications. This talk will define usability and user experience measurements and crystalize abstract concepts like “wow factor” so that they can be measured, with metrics to evaluate and improve your product. Numerous examples are presented to demonstrate the concepts and how to improve your mobile app.
Target audience: Intermediate
Philip Lew, 2014 Invited Speaker