Amith Pulla, Intel
Site personalization is becoming one of the most effective characteristics in online marketing websites. In a competitive environment, a few seconds matter if a site visitor is finding what they are looking for. Site personalization helps deliver personalized content, promotions and experiences. Though a very powerful solution that helps both the users and business, it brings new challenges to people who are testing this capability and to content authors trying to validate their content before publishing.
One of the widely used techniques for personalized content experience for different user groups is to install a client side cookie to track user location, origin, interests and navigation to the target site. The client side cookie will determine the content or pages that will be rendered to the user. Multiple versions of the same page are developed and tested individually by content authors and designers, but there is no easy way to test the navigation, page rendering and user experience in an efficient fashion.
This paper tries to address this problem with an efficient solution by developing a small cookie manipulation tool that the tester can use to change the cookie settings. With this approach, the tester can easily use the web tool to set the cookie based on the experience being tested and test the user experience and content for target audience.